Mon - Fri: 8:00 - 17:00
Planting the Baobab seed at DHL Head Quarters South Africa.
Planting the Baobab seed at DHL Head Quarters South Africa.
The challenge was to introduce change in an exciting way so that DHL could get ‘buy-in’ from their employees. The main messaging was put forward as follows:
“A Baobab can withstand the winds of uncertainty and be steadfast in an ever-changing world.”
When DHL South Africa reached out to us to assist them with innovative ways to communicate the ‘migration’ from their current offices to the new office building, we took on the challenge! As with any change, this was a process that needed to be tackled with empathy, strategic direction, and good communication.
Project Baobab was born and the golden thread of the whole campaign.
Logistics
Johannesburg, South Africa
3500
Marketing to facilitate change management
Since September 2022, the AO Digital team; in collaboration with DHL change partners and management; conceptualised campaigns that will assist with the move and made the migration as seamless as possible.
We used video content to communicate and engage with employees. The employees especially engaged through Whatsapp. We also used bi-weekly emails to remind employees of the goal and the deliverables. DHL also hosted events that contributed to the excitement of the move.
Here are an overview of assets that needed to be delivered:
Our results:
Subscribe to stay up to date with all the our latest offers.
Copyright © AO Group. All Right Reserved.
